I am going to be honest. Pinterest was never really on my radar.
For a long time, it felt outdated. Like something bloggers used years ago while the rest of us were busy trying to keep up with Instagram algorithms, reels, trending audio, and whatever the platform decided to push that week.
Pinterest felt quiet. Too quiet.
Meanwhile, Instagram felt loud. Constant. Demanding. Post more. Show up more. Be visible every single day or disappear.
And then something shifted.
Over the last month, I started seeing some incredible photographers openly talk about Pinterest in Facebook groups. Not in a gimmicky way. Not in a “this made me rich overnight” way. But in a very real, grounded, business focused way.
They were talking about website traffic. Longevity. Old work resurfacing. Clients finding them months later.
So instead of brushing it off, I listened.
And then I decided to stop ignoring Pinterest and actually connect my work to it.
Why Pinterest Feels Different Than Instagram
The biggest thing I realized is that Pinterest is not social media in the same way Instagram is.
Pinterest is a search engine.
People go to Pinterest with intention. They are planning. Dreaming. Searching. Looking for ideas, inspiration, and yes, photographers.
Instagram is built around scrolling. Pinterest is built around finding.
That difference matters more than people realize.
Your content on Instagram has a very short lifespan. A post might perform for a day or two, maybe a week if you are lucky. On Pinterest, content can live for months or even years.
It works while you are editing galleries. It works while you are with your kids. It works while you are living your life.
That alone was enough to get my attention.
What I Actually Did and Why It Was Not Overwhelming
I did not completely overhaul my business. I did not suddenly become a Pinterest expert overnight.
I connected my Instagram and website to Pinterest. I created boards that actually reflect my work instead of random aesthetic inspiration. I started pinning my blog posts and galleries instead of letting them live quietly on my website.
That was it.
No massive strategy. No pressure to be perfect. Just intentional steps that made sense for the work I already create.
As photographers, we are already producing visual, storytelling driven content. Pinterest loves that. We do not need to reinvent anything.
What I Started Noticing Pretty Quickly
I am not here to throw out dramatic numbers or pretend this was instant magic.
What I noticed first was visibility.
Old blog posts were getting attention again. Pins were being saved weeks after I posted them. People were clicking through to my website who were clearly already in a planning mindset.
That is huge.
These were not people mindlessly scrolling. These were people actively searching for ideas, sessions, weddings, and inspiration.
Pinterest was putting my work in front of people who were already looking for someone like me.
That builds trust before a client ever reaches out.
Why Pinterest Makes So Much Sense for Photographers
Pinterest is visual. It favors long form content. It loves storytelling.
That is literally what we do.
For wedding photographers, family photographers, and lifestyle photographers especially, Pinterest meets clients where they already are. Planning weddings. Dreaming about sessions. Saving ideas. Imagining what their own photos could look like.
Pinterest is not fighting for attention. It is quietly working in the background.
And honestly, that feels refreshing.
The Long Game Mindset I Needed
Pinterest is not about overnight wins. It is a long game. A slow burn. Something that compounds over time.
And after years of feeling like every platform demanded immediate output and constant visibility, that felt like a relief.
Pinterest does not ask you to perform. It rewards consistency, clarity, and intention.
That aligns so much more with the way I want to run my business.
If You Are a Photographer Reading This
If you have written off Pinterest because it feels old or unfamiliar, I get it. I did too.
But sometimes the most underrated tools are the ones doing the most work behind the scenes.
You do not need to be perfect. You do not need a massive strategy. You just need to start.
Pinterest is quietly doing the most, and I am really glad I finally paid attention.
If you want to follow along with what I am pinning, saving, and sharing, you can find me on Pinterest here:
And if nothing else, let this be your reminder that not every good business move is loud. Some of the best ones are quiet, intentional, and built to last.
Love, K
